Free resource · by Gabriel Soares, BeFast Company
The 3-Question Page Check
A 15-minute check that tells you whether a first-time visitor can find what they need on your service page, and the first screen to copy if they can’t.
This is for businesses that already sell a service and already have a page: a website, a landing page, or the link on your Google Business Profile.
If you don’t have a page yet, go straight to “The first screen, copy and paste” and build from it.
Someone lands on your page with a problem today. The AC stopped, the roof is leaking, they want the treatment done before the wedding. They are not there to read your menu.
In the first few seconds they ask three questions, in this order: Do you serve my area? Is this the job I need? What happens if I tap this button? When an answer takes more than one screen to find, most of them leave and open the next result. You never find out who they were.
This check finds which of the three questions your page fails, and the template below fixes it. Open your page on your phone, cover the logo with your thumb, and go.
The check is open. Bookmark this page; it stays open on this device.
Open the full check
Tell me who you are and the rest of the page opens right here. I use these details to send the page concepts to the businesses I select this round, nothing else.
- The 3 questions, each with a pass and a fail you can see on your phone
- The first-screen template, copy and paste
- 3 filled examples: HVAC, med spa, plumbing
- A 10-point scorecard for your own page
- What to do with your score before you spend on ads
The check (do it on your phone)
First screen only. No scrolling, no menu. If you have to hunt, that question fails.
1“Do you serve my area?”
Pass: Your city, county or ZIP list is readable on the first screen, in plain words. “Serving Greenville and 12 nearby towns.”
Fail: The area lives in the footer, on the contact page, or in a phrase like “the tri-state area” that a newcomer can’t place.
Fix: One line directly under the headline: the main city, then a link to the full list.
2“Is this the job I need?”
Pass: The two or three jobs people actually call you for are named on the first screen in the words a customer uses. Repair / Replacement. First visit / Returning patient. House / Commercial building.
Fail: A “Services” menu with twelve items, or a headline about “solutions” that would fit any business in town.
Fix: Pick the two jobs that bring the most revenue. Give each one its own line and its own button. Everything else goes below the first screen.
3“What happens when I tap this button?”
Pass: The button says the outcome (“Book a repair visit”, “Get a replacement quote”) and the line under it says what happens next and when (“A technician calls back within one business hour”, only if that is true).
Fail: “Submit”, “Learn more”, “Contact us”, or a button with nothing under it.
Fix: Verb + outcome on the button. Next step + time under it. If you can’t promise a time, say what will happen instead: “You’ll get a text from Mike to confirm.”
The first screen, copy and paste
Fill the brackets. Keep everything on one phone screen. Delete any line you cannot make true.
[HEADLINE] [Job] in [City]. [The outcome the customer wants.] [AREA LINE] Serving [City] and [N] nearby towns. See the full list → [TRUST LINE] [One fact that lowers risk: licensed since YEAR / upfront pricing / same-day slots] [PATH A] Need it working again? → [Button: Book a repair visit] [PATH B] Planning to replace it? → [Button: Get a replacement quote] [UNDER BUTTON] What happens next: [step], usually within [time]. [PHONE] Or call [number] (tap to call)
Three filled examples
- Headline
- AC repair in Greenville. Cold air back today.
- Area
- Serving Greenville and the Upstate. Full list →
- Trust
- Upfront pricing before any work starts.
- Path A
- System stopped? → Book a same-day repair visit
- Path B
- Thinking about a new system? → Get a replacement quote
- Under
- A technician calls you back within one business hour.
- Headline
- Botox and fillers in Tampa, by a licensed injector.
- Area
- Two locations: Tampa and Brandon. Directions →
- Trust
- Consultation first. No treatment before we talk.
- Path A
- First time here? → Book a free consultation
- Path B
- Coming back? → Book your next appointment
- Under
- We confirm by text within the hour.
- Headline
- Plumber in Columbus. Leaks, water heaters, drains.
- Area
- Serving Columbus and Franklin County. Full list →
- Trust
- Licensed and insured. Price agreed before we start.
- Path A
- Something leaking now? → Request an emergency visit
- Path B
- Replacing a water heater? → Get a quote
- Under
- We reply within 30 minutes during business hours.
These are demonstrative examples, not client pages. Every fact in the trust line and under the button has to be true for your business, or it comes out.
Score your page
One point each. Phone, first screen only, no scrolling.
- Your main city is readable on the first screen.
- The area is in plain words (city, county or ZIPs), not a nickname.
- The jobs people call you for are named on the first screen.
- There are two paths at most on the first screen.
- Each path has its own button.
- Every button says an outcome, not “Submit” or “Learn more”.
- The line under the button says what happens next.
- It also says when, or who will contact them.
- The phone number is tappable and visible without scrolling.
- Nothing on the first screen needs pinch-zoom to read.
What the score means
Want me to run it on your page?
This round I’m building free first-screen concepts for five U.S. service businesses: a desktop and mobile design of one page, built around your real service area and the job you want more of, with three notes on the choices. Design only. No build, no ad spend, no call required, and it’s yours either way.
Five businesses this round. I reply to everyone.
Gabriel Soares · BeFast Company · contact@befastcompany.com · befastcompany.com
Written by hand. Reply in the thread where you got this link, or use the email above.